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Understand Goals & KPIs

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HR Metrics That Matter

  • Format: Self-paced
  • Course Duration: 1 hr 16 mins
  • SHRM Professional Development Credits: 1.25
  • HRCI Business Recertification Credits: 1.25
  • Certificate of Completion (after passing quiz)

Today, we are addicted to numbers! Our focus on metrics has grown tremendously in the last decade. Targets, Scorecards, Dashboards, KPIs. We all know the buzzwords. In fact, many of us spend hours calculating and presenting what we think are key HR performance indicators. But have you asked yourself the most important question of all?

“If I stop tracking my current metrics, will anyone notice?”

It’s possible you and your team are not only wasting time, but also hurting your credibility by sharing useless information!

The work you do matters. Your Human Resources department must be able to develop and use metrics directly linked to an organization’s goals like every function of the business. If you’re tired of measuring outcomes that no one cares about, learn how to identify KPIs (key performance indicators) that impact your organization’s balanced scorecard and keep your HR team on target.


  • Setting The Foundation
  • The Process
  • Business Example
  • Conclusion

HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.25 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This activity, has been approved for 1.25 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
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Title: Understand Goals & KPIs
Module: The Process
Duration: 3:38

Once you understand the organization and how it generates money, it’s time to take step number 2, understand the organization’s goals and KPIs.

Let’s take a moment to understand what a goal is. A goal is simply something we plan to achieve and we put steps in place to do it. There is almost an unlimited number of goal types. Your organization’s business model and environment will dictate and define what goals are set by the leadership or management team. Typically, these are flowed down into the organization.

For example, during a business strategy session, leaders may create long-term goals with a typical target timeframe of 5 years or more. They’ll break these down to shorter term goals. Then, your organization’s high level long-term and short-term goals will be broken down at a department level including the department of human resources. So, the big question is…

What are the organization’s goals and what metrics or Key Performance Indicators are attached to each one. Note, your organization may not use a Balanced Scorecard. Using one is a best practice but your team may have another method to capture this information. Once you know the organization’s goals, it’s time to ask a general, high level question…

How can HR (either your department or your workforce) impact the organization’s goals? Essentially, you are looking to help solve a business problem or overcome a challenge by focusing on the workforce. Identifying the impact may be very straightforward or you may need to break the goal down further.

How can we break these goals down into smaller parts? By asking more questions.
First, how do the human resources or the people of your organization impact whatever that goal is?

Secondly, what programs and processes do you, in HR, implement to help the workforce that impacts these goals? We can replace the word “help” with another verb like identify, develop, improve, guide, reward and even promote.
Think in terms of each type of employee too. Remember, HR supports employees throughout the organization including senior leaders, middle management and individual contributors or those employees who don’t have anyone reporting to them. Your program or process may vary depending on which employee is benefiting from it.

Finally, to help better understand your workforce and the organization’s goals, it’s important to check in with the other departments. Contact your colleagues in sales and marketing, finance, and operations. Remember no one should be working in a silo. All departments of your organization are interrelated and seeing how they are supporting the organization’s mission and high-level goals including what metrics are being used, can help you in HR.

Instructor: Christina A. Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002. After obtaining her Master’s in Business Administration degree, Christina joined United Technologies Corporation. She moved across the United States...

Christina's Full Bio

SHRM Recertification

HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

HRCI Recertification

HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

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