HR Jetpack Logo

Myth: Metrics & Analytics are the Same

This is premium content

Register for HR Recertification Credit Subscription to gain access to this course.

HR Metrics That Matter

  • Format: Self-paced
  • Course Duration: 1 hr 16 mins
  • SHRM Professional Development Credits: 1.25
  • HRCI Business Recertification Credits: 1.25
  • Certificate of Completion (after passing quiz)

Today, we are addicted to numbers! Our focus on metrics has grown tremendously in the last decade. Targets, Scorecards, Dashboards, KPIs. We all know the buzzwords. In fact, many of us spend hours calculating and presenting what we think are key HR performance indicators. But have you asked yourself the most important question of all?

“If I stop tracking my current metrics, will anyone notice?”

It’s possible you and your team are not only wasting time, but also hurting your credibility by sharing useless information!

The work you do matters. Your Human Resources department must be able to develop and use metrics directly linked to an organization’s goals like every function of the business. If you’re tired of measuring outcomes that no one cares about, learn how to identify KPIs (key performance indicators) that impact your organization’s balanced scorecard and keep your HR team on target.


  • Setting The Foundation
  • The Process
  • Business Example
  • Conclusion

HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.25 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This activity, has been approved for 1.25 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
The use of the HRCI seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

Title: Myth: Metrics & Analytics are the Same
Module: Setting The Foundation
Duration: 2:36

Before going any further into this topic, let’s clarify a few myths vs. realities.

Myth number 1. Metrics and analytics are the same thing. I’ve seen and heard these two terms used interchangeably. And it’s wrong. Do not confuse the word “metrics” with the word “analytics”. To be clear, it’s close. The two are very much related but NOT the same thing. Here’s the reality.

Essentially, metrics are the foundation for calculating and developing analytics. Metrics are a part of analytics.
Metrics are measurements. HR and other business functions may use a dashboard or a scorecard. A scorecard illustrates the most important measurements for the department’s goals and activities. HR metrics can include turnover rate, time to fill, number of trained employees, number of job openings filled, etc.

Metrics are descriptive of what happened in the past and what’s happening here and now. We monitor metrics and through HR analytic techniques we take the data a step further. We want to pull insights from that data for making better decisions. Now, to make matters more confusing…

There is also “descriptive analytics”. (I talk about this in my course, titled “HR Analytics”.)

Descriptive analytics answers the question “What happened?”. So…descriptive analytics are essentially metrics. They examine past and present data and can be represented visually with bar graphs, tables and pie charts.
Most functions such as sales, marketing, operations, finance and, of course, HR use this type of information to illustrate their level of efficiency and effectiveness. In fact, the majority of the metrics we use fall into this category. The data is usually a count, sum, percentage or average. Have you ever accessed your company’s quarterly or annual reports? It is full of descriptive analytics. We’re going to come back to this in a bit.

Instructor: Christina A. Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002. After obtaining her Master’s in Business Administration degree, Christina joined United Technologies Corporation. She moved across the United States...

Christina's Full Bio

SHRM Recertification

HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

HRCI Recertification

HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

HR Training

HR Jetpack® provides online training and support to HR Professionals.

Contact us to find the most appropriate service for you. We now offer the SHRM Talent Acquisition Specialty Credential program.

The information provided on this site, and in all courses should be used as a guide. Always consult an attorney when making employment law decisions.

Be Informed

Sign up for important notifications like new courses, deals, etc.