HR Jetpack Logo

Business Case Example - Step #3

This is premium content

Register for HR Recertification Credit Subscription to gain access to this course.

HR Metrics That Matter

  • Format: Self-paced
  • Course Duration: 1 hr 16 mins
  • SHRM Professional Development Credits: 1.25
  • HRCI Business Recertification Credits: 1.25
  • Certificate of Completion (after passing quiz)

Today, we are addicted to numbers! Our focus on metrics has grown tremendously in the last decade. Targets, Scorecards, Dashboards, KPIs. We all know the buzzwords. In fact, many of us spend hours calculating and presenting what we think are key HR performance indicators. But have you asked yourself the most important question of all?

“If I stop tracking my current metrics, will anyone notice?”

It’s possible you and your team are not only wasting time, but also hurting your credibility by sharing useless information!

The work you do matters. Your Human Resources department must be able to develop and use metrics directly linked to an organization’s goals like every function of the business. If you’re tired of measuring outcomes that no one cares about, learn how to identify KPIs (key performance indicators) that impact your organization’s balanced scorecard and keep your HR team on target.


  • Setting The Foundation
  • The Process
  • Business Example
  • Conclusion

HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.25 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This activity, has been approved for 1.25 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
The use of the HRCI seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

Title: Business Case Example - Step #3
Module: Business Example
Duration: 2:34

Now that we know and understand the balanced scorecard we can take step number 3, define the HR goals and appropriate key performance indicators.

I want you to consider what HR can do to impact this business scorecard. What are the HR metrics that reflect the new product line focus and strategy? Think of all the employees who will be involved in this project from start to finish.

Let’s start with Finance. Finance is focused on tracking increased revenue from the product sales. An appropriate financial metric for HR to measure is revenue per full-time employee. This is calculated by taking the total revenue and dividing it by the number of employees multiplied by 100.

Next is Customer. How can an HR team help an organization increase its market share? The source of their competitive advantage is developing and launching a new product. A good place to focus is on the sales team. Partnering with the sales manager to improve sales team performance is connected to gaining market share.

The third quadrant is business process. The leadership team is tracking improvements in operational production efficiencies. How can HR impact operational efficiencies in a product launch? HR can do so by working with management to improve and measure productivity rates.

And finally, the learning & growth quadrant, the organization is going to measure improvements it makes in the use of technology and workforce skill set. In HR, we can work with management to ensure the workforce has the right skill set to build the new product. This is measured by assessing how the employees’ skills improve over a period of time.
The metric will represent how well they meet whatever standard is necessary to build the product without errors in a timely manner.

Please note that I’ve identified just a few metrics that could be used as KPIs for the HR department. This is meant to give you an idea of how to connect what’s happening with the business to your HR department.


Instructor: Christina A. Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002. After obtaining her Master’s in Business Administration degree, Christina joined United Technologies Corporation. She moved across the United States...

Christina's Full Bio

SHRM Recertification

HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

HRCI Recertification

HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

HR Training

HR Jetpack® provides online training and support to HR Professionals.

Contact us to find the most appropriate service for you. We now offer the SHRM Talent Acquisition Specialty Credential program.

The information provided on this site, and in all courses should be used as a guide. Always consult an attorney when making employment law decisions.

Be Informed

Sign up for important notifications like new courses, deals, etc.