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How to Start Your Journey

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HR Analytics

  • Format: Self-paced
  • Course Duration: 1 hr 31 mins
  • SHRM Professional Development Credits: 1.50
  • HRCI Business Recertification Credits: 1.50
  • Certificate of Completion (after passing quiz)

Identifying metrics, measuring output and analyzing information are common practices for every business. Leveraging data to make the best decisions is key to building a successful organization. There’s no doubt data analytics is here to stay. However, did you know 80% of HR professionals score themselves low on their ability to analyze data? As a result, an opportunity to provide guidance and value can be completely lost.

After this course, you’ll understand the important terms and concepts associated with HR analytics and the purpose of developing them in your organization. Start using techniques to begin the analytics process. Learn a new skill that'll help you and your HR department gain credibility and make better decisions.

HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.50 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This activity, has been approved for 1.50 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
The use of the HRCI seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

Title: How to Start Your Journey
Module: Starting Your Analytics Journey
Duration: 3:26

To begin your HR Analytics journey, you don't need to start recruiting for a data scientist! You can move forward without being an expert in analytics. But before doing so, you should complete these preliminary actions.

Number 1. Ensure you’ve defined why you are using HR Analytics. Why are you making this commitment? What is the goal?

It should be to analyze data for improving talent and organizational decisions that drive business performance. You and your leaders want to be able to take action based on this analysis.

Number 2. Know the business. You should understand how your business works, its operational metrics and key performance indicators, often referred to as KPIs. KPIs are those metrics used to evaluate the success of the business.

Number 3. Educate yourself on the topic of analytics. This course is a great start. However, you should also check out a few recommended resources noted at the end of the class.

Now that you know your goal, know your business and know a few things about analytics, let’s identify the phases of this process:

phase 1, identify a problem, phase 2, obtain buy-in from appropriate leadership, phase 3, gather data and phase 4, begin analysis.

In Phase One, the goal is to Identify a Problem. To do this, you must do your research. Talk with stakeholders about their greatest business challenges. Stakeholders could include managers, the CEO or your leadership team. What are the HR related business challenges? Bottom line: Ensure the problem is relevant to your leaders. What’s that pressing issue? In addition, start examining what metrics could provide insights. Review what metrics your HR department is currently tracking in relation to these challenges.

You can begin Phase Two while researching the problem in Phase One. In fact, you may want to find a sponsor. A leader who will openly support your efforts and speak to them during project updates. The goal is to obtain the support of your leadership team. You’ll want to communicate the Who, What, When, Where, Why and How of your project. Educating this group on what the data is and where it will come from is very important!

On to Phase Three, gathering your data. Interestingly, most of the information you need is already available in your Human Resources Information System and talent management systems. You may also tap into an employee engagement survey database and exit interview repository. In my experience, I had to pull data from several different sources and combine it. You will, most likely, use multiple sources.

In Phase Four, the analysis begins! You’ve accessed a plethora of reports and metrics during Phase Three. Now you can start with the descriptive analytics and use predictive tools to continue forward.

Instructor: Christina A. Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002. After obtaining her Master’s in Business Administration degree, Christina joined United Technologies Corporation. She moved across the United States...

Christina's Full Bio

SHRM Recertification

HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

HRCI Recertification

HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

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