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Helpful Tips

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HR Analytics

  • Format: Self-paced
  • Course Duration: 1 hr 31 mins
  • SHRM Professional Development Credits: 1.50
  • HRCI Business Recertification Credits: 1.50
  • Certificate of Completion (after passing quiz)

Identifying metrics, measuring output and analyzing information are common practices for every business. Leveraging data to make the best decisions is key to building a successful organization. There’s no doubt data analytics is here to stay. However, did you know 80% of HR professionals score themselves low on their ability to analyze data? As a result, an opportunity to provide guidance and value can be completely lost.

After this course, you’ll understand the important terms and concepts associated with HR analytics and the purpose of developing them in your organization. Start using techniques to begin the analytics process. Learn a new skill that'll help you and your HR department gain credibility and make better decisions.

HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.50 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

This activity, has been approved for 1.50 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at
The use of the HRCI seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

Title: Helpful Tips
Module: Starting Your Analytics Journey
Duration: 1:57

To help you on your journey I've identified several important tips for achieving success.

First, start small. Look for a pilot problem and focus on one department or division of your business. A quick win will help build a better business case for implementing a bigger project.

Secondly, stay focused! It's easy to become distracted by all the data available today. Don’t go down a rabbit hole! Keep that pilot problem in front of you.

Third, the data must be put in the right context. Whatever your pilot problem, create a story and draw conclusions. For example, employee turnover rates. Break down the metric answering who, what, when and where. Use analytical tools to define why and how. What story does the data tell your senior leaders?

Next, make friends in other functions! I mentioned in a previous lesson that other departments such as marketing and finance have already been using analytics. Learn how they are measuring success and align your efforts with them.

Speaking of success, when talking with senior leaders or management, ensure they understand the importance of taking action. After you finished your analysis, take the time to make recommendations and pull together an estimated cost. Remember should you decide to dig deeper into prescriptive analytics, the best outcomes will be generated for you.

Finally, effectively communicate the analysis. Find a way to visually represent the complex data without confusing your audience. You want your leaders to understand the key takeaways, findings and recommendations in the most efficient means possible. They will look to you as the expert so be clear and keep it simple.

Instructor: Christina A. Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002. After obtaining her Master’s in Business Administration degree, Christina joined United Technologies Corporation. She moved across the United States...

Christina's Full Bio

SHRM Recertification

HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

HRCI Recertification

HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

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