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Overview

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Lesson:

Overview

Course: HR Analytics
Module: Three Major Categories of Analytics
Lesson Type: Video
Lesson Duration: 2:41

Lesson Content

Let's continue your journey into the field of analytics by examining the three major categories. Each of which builds on the previous.

Essentially, we are moving from the past to the present to the future. Starting with Descriptive Analytics, level 1. Predictive Analytics, level 2 and Prescriptive Analytics, level 3. All of which are appropriately named, with Describe being the root word of Descriptive Analytics. Predict as the root of Predictive Analytics and Prescribe, the root of Prescriptive Analytics. Each root word gives you an idea of what type of questions are answered at each level.

Descriptive analytics examines the past and current state. The objective is to describe what's happening now and what happened in the past. For example, this includes traditional metrics such as time to fill and cost of hire. This is your starting point.

At level 2 are Predictive Analytics. It takes the traditional metrics and uses a variety of techniques like statistics, modeling and data mining to predict the future. For example, it involves identifying the probability of an employee staying with the company or what training program is most likely to enhance performance.

We've reached the third level, Prescriptive Analytics. It takes the predictions, gives or prescribes options, and identifies the impacts of those options. This an advanced form of analytics. These techniques will recommend a specific action in order to achieve optimal performance.

In summary, Descriptive Analytics answers the questions, what happened, what is happening and why it happened? Predictive analytics answers what will happen and what could happen. Prescriptive analytics helps to answer what is the best course of action.

On a side note, some resources highlight an additional analytic category called Diagnostic. This overlaps with prescriptive analytics in that it focuses on answering why something occurred. I won’t cover Diagnostic Analytics. However, you should be aware of this term.

Instructor:

Christina Danforth

Christina A. Danforth, SHRM-SCP & SPHR, launched HR Jetpack in 2016 to support the development and professional growth of her fellow HR colleagues. She started her HR career in 2002....

Christina's Full Bio

Module 1 0/6

Setting the Foundation

Welcome and Course Overview

Glossary of Terms

An Evolution of Datafication

Why Conduct HR Analytics?

Available Support

Conclusion

Module 2 0/7

Three Major Categories of Analytics

Introduction

Overview

Descriptive Analytics

Predictive Analytics

Side by Side - Descriptive vs. Predictive

Prescriptive Analytics

Conclusion

Module 3 0/5

Analytics - A Deeper Dive

Introduction

Descriptive Analytics Demo

Predictive Analytics Demo

Prescriptive Analytics further Defined

Conclusion

Module 4 0/5

Starting Your Analytics Journey

Introduction

How to Start Your Journey

Helpful Tips

Early Adoption and Challenges

Conclusion

Module 5 0/5

Controversy and Analytics

Introduction

Should HR Analytics Stay with HR?

Analytics and Discrimination

Privacy and Data Security

Conclusion

Module 6 0/3

Conclusion

Course Conclusion

Course Wrap-Up

Quiz

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