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    Marketing: Why Should HR Professionals Care?

    • Format: Instructor-led
    • Course Duration: 1 hr 0 mins
    • SHRM Professional Development Credits: 1.0
    • HRCI Business Recertification Credits: 1.0

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    ID Date Days/Times Seats Register
    286884 Apr 3, 2019 Weds 1pm (ET) Available Register

    Business marketing is essentially the process of promoting what you sell in order to get people to buy. From an HR Professional’s perspective, this is all well and good when it comes to defining what to recruit for when hiring sales and marketing employees, right?

    Of course. Yet, how about when it comes to promoting the business overall, such as the workplace culture, the company vision and mission?

    Beyond promoting the sale of products and services, marketing plays a key role in attracting and retaining top talent! This is particularly useful in today’s world where demand for skills often exceeds supply.

    In this interactive, one hour session you will discover that effective marketing offers a significant competitive advantage in recruiting and retaining top talent. You will also learn that exceptional marketing can be a natural, fun, and effective way to engage and motivate employees! Note: This session has been approved for 1 SHRM recertification credit and 1 HRCI business recertification credit.


    SHRM:
    HR Jetpack is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP. This program is valid for 1.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

    HRCI:
    This activity, has been approved for 1.0 HR (Business) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
    The use of the HRCI seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.

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    Instructor: Dr. Deborah Osgood

    Dr. Deborah Osgood, President & CEO of Osgood & Associates, is a specialist in the training and development of individuals and organizations seeking to drive talent development and quality of life outcomes. With a passion for driving innovation and entrepreneurship, she has successfully launched and sold multiple ventures including manufacturing, service, and nonprofit entities. In...

    Dr. Osgood's Full Bio

    SHRM Recertification

    HR Jetpack® is an official SHRM Education Partner recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

    HRCI Recertification

    HR Jetpack® is recognized by HRCI as an approved provider to offer credit hours towards aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification.

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